102年度 1學期 課程大綱    
課程開設學系:外國語文學系英文組
課程名稱:行銷與公關英文(一)
學分數:2學分  (學系選修)
科目代號:FE3080 開課號:1961K
面授老師:羅艾倫
開課學系聯絡電話:07-8012008#1401

一、教學目標:
To give students the ability to communicate confidently and effectively in English, To develop students understanding of the Global Economy. To develop competency in business English vocabulary. Empowering students to become skillful marketers.
二、符合系訂核心能力
  具備語言核心知識  具備運用語言知識於日常生活情境的能力  具備運用語言知識於職場專業溝通情境的能力  具備閱讀賞析文學作品的能力  具備跨國文化溝通的能力  具備取外語相關證照的能力 
  系訂核心能力與校訂核心能力對應表:
 
校訂核心能力
與時俱進的學習能力 社會生活知能 職場專業技能
系訂核心能力 具備語言核心知識
具備運用語言知識於日常生活情境的能力
具備運用語言知識於職場專業溝通情境的
能力
具備閱讀賞析文學作品的能力
具備跨國文化溝通的能力
具備取外語相關證照的能力
三、課程選修條件:
Basic level of English proficiency for students. Students are encouraged to use the textbook and media at home to get maximum benefit from the course.
四、授課(實施)方式:
小面授Teacher Powerpoint presentations. Student active participation in group challenges. Quiz every other month (2 quizzes). Groupwork and role playing real business scenarios. Course Assignment: : Group Marketing Challenge (Powerpoint Presentation), see attachment.
五、教學進度:
第一次Class and course content introduction. Introduction to Marketing and Advertising. Jobs and responsibilities.Tips from the top marketers (video presentation). Group activity
第二次Corporate Identity, logos and branding. Group activity – Branding. Group activity – Branding.
第三次Finding the customer. Marketing research.Quantitave and qualitative research. Customer profiles.Market segmentation.The business plan.
第四次Methods of data collection. A look at financial statements – What do they mean?
第五次A telephone survey. Designing an effective website.
第六次Planning a marketing strategy. The marketing plan.Diffusion of innovations theory. Group Activity.
第七次Porter’s 4Ps. Pricing and positioning strategies.
第八次Creating ads. Working with an ad agency.Group Presentation.
第九次Final exam.
六、評量方式:
wo (2) quizzes based on textbook quizzes. 2 X 10 = 20% of final grade. Group Marketing Presentation :20%
七、成績計分比例:
平時次數2次  平時成績比例20%  期中考成績比例20%  期末考成績比例60
八、授課教材/教科書:
English for Marketing and Advertising.
九、參考書目:
Journal articles, Official publications. News publications.
十、上課日期:
2013/9/7 , 2013/10/5 , 2013/10/19 , 2013/11/2 , 2013/11/9 , 2013/11/16 ,
2013/11/30 , 2013/12/14 , 2013/12/21
十一、上課時間:
星期六08:30~12:00
更新日期:2013/5/28 下午 03:43:52

**請遵守智慧財產權觀念、不得非法影印**
   Copyright(C)2010 The Open University of Kaohsiung 高雄市立空中大學網站 版權所有 電話:(07)801-2008