102年度 2學期 課程大綱    
課程開設學系:外國語文學系英文組
課程名稱:電子商務英文(一)
學分數:2學分  (學系選修)
科目代號:FE3370 開課號:1911F
面授老師:羅艾倫
開課學系聯絡電話:07-8012008#1401

一、教學目標:
(Teaching Objectives):The internet has changed everything.It is transforming the world’s economy. It has radically changed the way people live, learn, work, play and consume. It has been a revolution which has changed the way businesses operate in a highly technological landscape brought about by the internet and the Worldwide Web.
二、符合系訂核心能力
  具備語言核心知識  具備運用語言知識於日常生活情境的能力  具備運用語言知識於職場專業溝通情境的能力  具備閱讀賞析文學作品的能力  具備跨國文化溝通的能力  具備取外語相關證照的能力 
  系訂核心能力與校訂核心能力對應表:
 
校訂核心能力
與時俱進的學習能力 社會生活知能 職場專業技能
系訂核心能力 具備語言核心知識
具備運用語言知識於日常生活情境的能力
具備運用語言知識於職場專業溝通情境的
能力
具備閱讀賞析文學作品的能力
具備跨國文化溝通的能力
具備取外語相關證照的能力
三、課程選修條件:
Basic level of English proficiency for students. Students are required to participate in all aspects of the class by asking and answering questions and participating in group activities. Students are encouraged to use the class material at home to get maximum benefit from the course. It is not feasible to fully cover all aspects of the curriculum and exercises in the short nine week course, therefore the depth of knowledge and understanding should come from the effort put into the class in the student’s own time, including: reading the course material and preparing the group presentations.
四、授課(實施)方式:
小面授
五、教學進度:
第一次Introduction Overview of Electronic Commerce Group activity
第二次eCommerce presentation SEO – Search engine optimization Reading and understanding business plans Group activity
第三次Amazon.com case study Article analyses Website design Quiz
第四次eCommerce presentation Internet marketing tips and strategies Reading and interpreting financial statements Group activity
第五次Designing, developing and implementing your eCommerce site Reading and understanding financial statements Article analyses
第六次A deeper understanding of eCommerce site design Group Activity Reading and interpreting business plans The future of eCommerce
第七次The secrets and power of blogging Creating, designing and monetizing your blog for immediate profit Understanding financial plans Quiz
第八次Review Final Group Presentations
第九次Final Exam.
六、評量方式:
(Methods of Evaluation):Two (2) quizzes based on textbook provided quizzes. 2 X 10 = 20% of final grade.
七、成績計分比例:
平時次數3次  平時成績比例30%  期中考成績比例30%  期末考成績比例40
八、授課教材/教科書:
Digital material, handouts, booklets. Students will not be expected to purchase a textbook. The class material will be supplied digitally and in the form of handouts.
九、參考書目:
You want to start up an e-Commerce business. Draw up an executive summary to show how you will start your business. Your executive summary should include financial analyses and a profit and loss statement. It shoul include a detailed analysis of start-up costs and how long it will take to break even.It should also include the return on investment (ROI) for an investor who wants to invest in your business venture.
十、上課日期:
2014/2/19 , 2014/3/5 , 2014/3/19 , 2014/3/26 , 2014/4/16 , 2014/4/30 ,
2014/5/7 , 2014/5/21 , 2014/6/11
十一、上課時間:
星期三18:10~21:40
更新日期:2013/12/30 下午 02:42:00

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