102年度 2學期 課程大綱    
課程開設學系:外國語文學系英文組
課程名稱:行銷與公關英文(二)
學分數:2學分  (學系選修)
科目代號:FE3081 開課號:1951K
面授老師:羅艾倫
開課學系聯絡電話:07-8012008#1401

一、教學目標:
To give students the ability to communicate confidently and effectively in English, To develop students understanding of the Global Economy. To develop competency in business English vocabulary. Empowering students to become skillful marketers 二、課程選修條件(Prerequisite): Basic level of English proficiency for students. Students are encouraged to use the textbook and media at home to get maximum benefit from the course.
二、符合系訂核心能力
  具備語言核心知識  具備運用語言知識於日常生活情境的能力  具備運用語言知識於職場專業溝通情境的能力  具備閱讀賞析文學作品的能力  具備跨國文化溝通的能力  具備取外語相關證照的能力 
  系訂核心能力與校訂核心能力對應表:
 
校訂核心能力
與時俱進的學習能力 社會生活知能 職場專業技能
系訂核心能力 具備語言核心知識
具備運用語言知識於日常生活情境的能力
具備運用語言知識於職場專業溝通情境的
能力
具備閱讀賞析文學作品的能力
具備跨國文化溝通的能力
具備取外語相關證照的能力
三、課程選修條件:
eacher Powerpoint presentations. Student active participation in group challenges. Quiz every other month (2 quizzes). Groupwork and role playing real business scenarios. Course Assignment: : Group Marketing Challenge (Powerpoint Presentation), see attachment.
四、授課(實施)方式:
小面授
五、教學進度:
第一次Marketing Strategy, product differentiation, positioning strategy, target market and marketing research.
第二次The Boston Matrix, creating ads and the AIDA Model, discussing an ad campaign. How to write an Executive Summary.
第三次Writing and presenting your business plan. A look at financial statements.
第四次Adapting advertising for different cultures. Giving feedback. Quiz.
第五次Keywords in advertising, developing an effective website.
第六次Marketing tools. Business models. Telemarketing and other marketing methods.
第七次Writing press releases. Marketing through trade fairs. Quiz
第八次Final group presentations.
第九次Final exam.
六、評量方式:
Two (2) quizzes based on textbook quizzes. 2 X 10 = 20% of final grade. Group Marketing Presentation :20%
七、成績計分比例:
平時次數3次  平時成績比例30%  期中考成績比例30%  期末考成績比例40
八、授課教材/教科書:
(Textbook or Teaching Material) :English for Marketing and Advertising.
九、參考書目:
ournal articles, Official publications. News publications.
十、上課日期:
2014/2/22 , 2014/3/8 , 2014/3/22 , 2014/3/29 , 2014/4/19 , 2014/5/3 ,
2014/5/10 , 2014/5/24 , 2014/6/14
十一、上課時間:
星期六08:30~12:00
更新日期:2013/11/27 上午 09:52:25

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