104年度 1學期 課程大綱    
課程開設學系:外國語文學系英文組
課程名稱:財經英文選讀(一)
學分數:2學分  (學系選修)
科目代號:FE2680 開課號:1911B
面授老師:李國均
開課學系聯絡電話:07-8012008#1401

一、教學目標:
This course is designed to introduce students to fundamental economics and corporate finance concepts. The course aims to provide a practical guide to the basics of economics and finance and strives to develop students understanding on the real world application of these sciences. The course will focus on key concepts and improve students understanding and vocabulary in the applications of the business world.students understanding on the real world application of these sciences. The course will focus on key concepts and improve students understanding and vocabulary in the applications of the business world.
二、符合系訂核心能力
  具備語言核心知識  具備運用語言知識於日常生活情境的能力  具備運用語言知識於職場專業溝通情境的能力  具備閱讀賞析文學作品的能力  具備跨國文化溝通的能力  具備取外語相關證照的能力 
  系訂核心能力與校訂核心能力對應表:
 
校訂核心能力
與時俱進的學習能力 社會生活知能 職場專業技能
系訂核心能力 具備語言核心知識
具備運用語言知識於日常生活情境的能力
具備運用語言知識於職場專業溝通情境的
能力
具備閱讀賞析文學作品的能力
具備跨國文化溝通的能力
具備取外語相關證照的能力
三、課程選修條件:
Basic level of English proficiency for students. Students are required to participate in all aspects of the class by asking and answering questions and participating in group activities. Students are encouraged to use the textbook and media at home to get maximum benefit from the course.
四、授課(實施)方式:
小面授Lectures, powerpoint presentations. Student active participation in group activities and challenges. Student group presentations on a given topic.group activities and challenges. Student group presentations on a given topic.
五、教學進度:
第一次Introduction to Managerial Economics and Economic Theory. The Decision Making Model. The objective of the firm. The Role of Profits.
第二次Revenue Management. Marginal Analysis, Case Study: Revenue Management at Delta Airlines. Group Activity.
第三次Marginal Analysis. The Net Present Value Concept. Quiz 1
第四次Meaning and Measurement of Risk. The Relationship between Risk and Return. Case Study: Long Term Capital Management.
第五次Demand Analysis. Estimation of Demand. Case Study: Excess Fiber Optic Capacity at Global Crossing Inc. Quiz 2
第六次Income Elasticity of Demand. Analysis: Free Trade and the Price Elasticity of Demand: Nestle Yoghurt
第七次Pricing Tecniques and Analysis. Case Study: Resurrecting Apple Computer. The Net Present Value of Stocks and Stock Options. Quiz 3
第八次Long Term Investment Decisions and Risk Management
第九次Final exam.
六、評量方式:
Three (3) quizzes based on textbook provided quizzes. 3 X 10 = 30% of final grade.
七、成績計分比例:
平時次數3次  平時成績比例30%  期中考成績比例30%  期末考成績比例40
八、授課教材/教科書:
Selected readings, articles and Case Studies taken from: Managerial Economics: Applications, Strategy and Tactics. International Student Edition. McGuigan, Moyer and Harris. Reading Material to be provided to the class.
九、參考書目:
None
十、上課日期:
2015/9/14 , 2015/9/21 , 2015/10/12 , 2015/10/19 , 2015/11/2 , 2015/11/16 ,
2015/11/30 , 2015/12/14 , 2016/1/4
十一、上課時間:
星期一18:10~21:40
更新日期:2015/6/10 上午 05:34:00

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