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一、教學目標：
The purpose of this course is to teach students the basic psychology behind marketing and selling products and the best way for a company to relate to its customers and increase its sales.
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二、符合系訂核心能力：
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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系訂核心能力與校訂核心能力對應表：
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| 校訂核心能力 |
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與時俱進的學習能力
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社會生活知能
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職場專業技能
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系訂核心能力
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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校訂核心能力
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與時俱進的學習能力
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社會生活知能
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職場專業技能
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系訂核心能力
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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三、課程選修條件：
Ideally, students will be able to readily understand the concepts of the course and the reading material; I don't anticipate that they will find either of these too difficult.
四、授課（實施）方式：
網路大面授
五、網路教學進度：
| 第一週 | Introduction |
| 第二週 | The secrets of persuasion |
| 第三週 | The most important word in selling: "free" |
| 第四週 | Four key ways to increase sales |
| 第五週 | Don't fall love with your business, fall in love with your customer |
| 第六週 | Know your customer: the more you know, the better you can respond |
| 第七週 | Realize the customer doesn't care about you, s/he cares about her-/himself |
| 第八週 | How to win customers and keep them for life |
| 第九週 | Honesty is the best policy to establish credibility |
| 第十週 | Admit your mistakes, then overcompensate |
| 第十一週 | Don't talk in terms of features, but in terms of benefits |
| 第十二週 | Customers want to be informed, but not fooled |
| 第十三週 | Don't oversell |
| 第十四週 | Keep your promises |
| 第十五週 | Tombstone advertising and how to avoid it |
| 第十六週 | Assume more risk than your customer |
| 第十七週 | Common knowledge to you may be unknown to your customer |
| 第十八週 | Talk from the top, not the bottom, of the line |
六、面授內容綱要：
| 第一次 | The 100 Unbreakable Laws of Business Success |
| 第二次 | Written midterm exam |
| 第三次 | Discussion of keeping in touch with your customers |
| 第四次 | Written final exam |
七、成績評量方式：
八、授課教材／教科書：
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Handouts and reading materials; no textbook required
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九、參考書目：
Internet
十、數位資源/電子書：
無
十一、上課日期：
2023/03/04
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2023/04/08
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2023/05/06
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2023/06/10
十二、上課時間：
星期六14:50~16:30
**請遵守智慧財產權觀念、不得非法影印**
更新日期：2022/10/17 下午 04:39:05
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