課程大綱內容

課程開設學系：外國語文學系英文組

課程名稱：行銷與公關英文(二)

學分數：2學分 (學系選修)

科目代號：FE4218135 開課號：0951L

面授老師：羅艾倫

開課學系聯絡電話：07-8012008#1401

一、教學目標：

• To promote a stimulating and creative learning environment for students. • To give students the ability to communicate more confidently and effectively in written and spoken English • To develop students understanding of the Global Economy • To develop competency in business English vocabulary • To empower students to become more skillful marketers

二、符合系訂核心能力
	具運用語言知識於職場專業或日常生活溝通情境的能力具閱讀賞析文學作品的能力具跨國文化溝通的能力具獲取外語相關證照的能力
	系訂核心能力與校訂核心能力對應表：

		校訂核心能力
		與時俱進的學習能力	社會生活知能	職場專業技能
系訂核心能力	具運用語言知識於職場專業或日常生活溝通情境的能力	●	●	●
	具閱讀賞析文學作品的能力	●
	具跨國文化溝通的能力	●	●	●
	具獲取外語相關證照的能力	●	●	●

三、課程選修條件：

Basic level of English proficiency required.

四、授課（實施）方式：

小面授

五、教學進度：

第一次	Course introduction/orientation. Introduction to Marketing and the Marketing plan. Textbook : Englis
第二次	EMA textbook - Unit 1. Brands and brand values. Group activity (pg.10) Unit 2. Customer profiling, m
第三次	EMA Unit 2: Surveys. Group activity (pg. 16 no.9). Unit 3: Marketing Strategy, the four Ps.
第四次	EMA Unit 3: Group activity (pg.21 no.3). Effective email writing. Pricing models. Quiz 1.
第五次	EMA Unit 4: Pricing models Group activity (pg.25 no.10), positioning strategy. Rogers' Diffusion of
第六次	EMA Unit 5: Marketing tools. Website design, direct marketing, telephone marketing. Group activity
第七次	EMA Unit 6: Public Relations, writing press releases. Websites as a marketing tool. Quiz 2.
第八次	EMA Unit 7: Marketing through trade fairs. Organizing events. A look at financial statements.
第九次	Final Examination and Final Presentations.

六、評量方式：

Final Examination, 2 quizzes, final presentation. In addition class participation, attendance etc. will count between 5-10% of the final grade. Note* Each presentation to be 10 -15 minutes. Presentations should be followed with group Q&A of about 10-15 minutes.

七、成績計分比例：

平時次數2次　平時成績比例20％　期中考成績比例20％　期末考成績比例60％

八、授課教材／教科書：

English for Marketing and Advertising. (Reference material)：Online generated materials, articles, news publications,Youtube.

九、參考書目：

(Reference material)：Online generated materials, articles, news publications,Youtube.

十、上課日期：

2017/2/25	,	2017/3/11	,	2017/3/18	,	2017/4/15	,	2017/4/22	,	2017/5/6	,
2017/5/27	,	2017/6/10	,	2017/6/24

十一、上課時間：

星期六13:30~17:00

更新日期：2016/12/8 下午 05:03:08

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