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課程開設學系：外國語文學系英文組
課程學期：108-2
課程名稱：電子商務英文(一)
課程學分：2學分 【學系選修】
課程代碼：FE4218147
開課號：0841L
課程類型：到校面授
面授老師：羅艾倫
開課學系聯絡電話：07-8012008#1401
一、教學目標：
The internet is a quantum shift in the way we live our lives, the way we do business and the way we communicate.
The aims of this course are:
• To provide a basic understanding of e-Commerce
• Look at practical ways we can use e-Commerce to expand our networks and grow our business
• Take a look at examples and case studies of existing e-Commerce
businesses (the good, the bad and the ugly)
• How to market your e-business and the power of social media
• How to set up a simple e-Commerce site
• A look at the different types of marketing for e-Commerce
• To improve business writing and business vocabulary
• To improve speaking and presentation skills
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二、符合系訂核心能力：
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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系訂核心能力與校訂核心能力對應表：
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| 校訂核心能力 |
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與時俱進的學習能力
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社會生活知能
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職場專業技能
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系訂核心能力
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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校訂核心能力
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與時俱進的學習能力
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社會生活知能
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職場專業技能
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系訂核心能力
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具運用語言知識於職場專業或日常生活溝通情境的能力
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具閱讀賞析文學作品的能力
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具跨國文化溝通的能力
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具獲取外語相關證照的能力
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三、課程選修條件：
Basic level of English proficiency for students. Students are required to participate in all aspects of the class by asking and answering questions and participating in group activities. Effort needs to be applied in one’s own time as well by reviewing class material and working with groups to present the final group presentation topic.
四、授課（實施）方式：
Lectures, presentations, youtube videos, active quiz games. Student active participation in group activities and challenges. Student group presentations on given topics, including the final group presentation.
五、教學進度：
| 第一次 | Introduction Getting started – Laying the groundwork for your e-Commerce business with social media |
| 第二次 | SEO – Search engine optimization e-Commerce case studies |
| 第三次 | A look at site layout. Designing your site |
| 第四次 | A look at different types of marketing |
| 第五次 | Setting up your site in 30 minutes or less |
| 第六次 | The future of eCommerce |
| 第七次 | Business literacy and writing |
| 第八次 | Review - Quiz Final Group Presentations |
| 第九次 | Final Exam. |
六、成績評量方式：
期中成績比例
30%
其他：Group Presentation 30％
期末成績比例
50%
其他：Final Exam Grade Percentage 50％
七、授課教材／教科書：
Digital material, handouts, booklets. Students will not be expected to purchase a textbook. The class material will be supplied digitally and in the form of handouts.
八、參考書目：
Digital material, handouts, booklets. Students will not be expected to purchase a textbook. The class material will be supplied digitally and in the form of handouts.
九、數位資源/電子書：
無
十、上課日期：
2020/03/07
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2020/03/21
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2020/03/28
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2020/04/11
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2020/04/25
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2020/05/09
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2020/05/23
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2020/06/06
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2020/07/04
十一、上課時間：
星期六13:30~17:00
**請遵守智慧財產權觀念、不得非法影印**
更新日期：2019/12/11 下午 04:14:43
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